What’s a lead magnet, you ask?
To use Alex Hormozi’s definition, a lead magnet is a complete solution to a narrow problem. It’s a free offer you extend to online strangers as the first step toward building trust with them. It’s how you demonstrate that you have value to offer before anyone has to open their wallet.
And it’s the first step to converting cold leads into enthusiastic buyers.
In this case, our lead magnet was a Mini Course delivered via email to give agents-in-training a taste of what they could expect from the Every Day Agent Academy. It did double-duty as both a lead magnet and email series to encourage engagement from formerly-cold leads.