What’s a lead magnet, you ask?
To use Alex Hormozi’s definition, a lead magnet is a complete solution to a narrow problem. It’s a free offer you extend to online strangers as the first step toward building trust with them. It’s how you demonstrate that you have value to offer before anyone has to open their wallet.
And it’s the first step to converting cold leads into enthusiastic buyers.
In this case, our lead magnet was a Mini Course delivered via email to give agents-in-training a taste of what they could expect from the Every Day Agent Academy. It did double-duty as both a lead magnet and email series to encourage engagement from formerly-cold leads.
Sarah is a wonderful writer with a strong sense of timelines. She has a great personality that makes it easy to work with her.
If we’d known what we would get out of the copywriting process and how proud of the final result we would be, we’d have hired Sarah a long time ago.
Sarah has been an absolute treasure to me and my business. She took the time to not only understand what I needed, but went above and beyond to research my industry. She exceeded my expectations in every way.
When you know what you want to say but don’t know where to start, Sarah makes it happen! I’ve already typed this and deleted it… Read more “When you know what you want to say but don’t know where to start, Sarah makes it happen”
Sarah would be the first person I would recommend to anyone looking to enhance or create copy for a website. If I only had one word to describe Sarah, it would be amazing!
Thank you Sarah for getting things right the first time. Never had that with any writer I’ve worked with.
