website copy

In Good Paws

screenshot of In Good Paws home page

In Good Paws is a positive, force-free dog training business that’s endlessly focused on providing maximum value to dog guardians. They just needed to attract the right clients.

Web Copy for In Good Paws

We listened closely to what In Good Paws’ thrilled customers had to say in their testimonials, and used their praise to write web copy that speaks directly to their ideal client.

In the process, the In Good Paws website got a full rewrite, from a sales page for their digital nose work course to a service page overhaul when their business needed to pivot.


Thank you Sarah for getting things right the first time. Never had that with any writer I’ve worked with.

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Pete Van Neste

Sarah is a wonderful writer with a strong sense of timelines. She has a great personality that makes it easy to work with her.

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Debra Conway Benton

When you know what you want to say but don’t know where to start, Sarah makes it happen! I’ve already typed this and deleted it… Read more “When you know what you want to say but don’t know where to start, Sarah makes it happen”

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Emi Tringali

Sarah would be the first person I would recommend to anyone looking to enhance or create copy for a website. If I only had one word to describe Sarah, it would be amazing!

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Michelle Kersman

Sarah has been an absolute treasure to me and my business. She took the time to not only understand what I needed, but went above and beyond to research my industry. She exceeded my expectations in every way.

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Whitney Eichenberger Ellis

If we’d known what we would get out of the copywriting process and how proud of the final result we would be, we’d have hired Sarah a long time ago.

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Stephanie & Ran
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